[client]
Uru Sports
[Services]
Website
Visual Identity
[date]
Apr 2023
0
1
[Challenge]
Uru
Sports
was
founded
with
the
mission
to
empower
athletes
to
reach
their
full
potential
beyond
the
field
of
play
as
they
transition
into
new
professional
paths.
Our
task
was
to
create
a
new
website
for
their
job
platform.
deep
dive
0
2
[Solution]
Their
new
website
has
been
developed
with
the
objective
of
becoming
a
hub
that
guides
and
connects
athletes
across
all
fields
by
awakening
their
core
values
of
tradition,
excellence,
ambition,
resilience,
and
courage
through
empowering
photography,
sleek
design,
and
micro-animations
for
a
playful
touch.
Uru's
signature
semi-circle
reminiscent
of
a
sports
ball
is
now
integrated
into
the
design
to
create
a
fresh
type
of
composition
that
feels
fresh
and
harmonious
with
the
brand.
0
3
[Results]
The
result
is
an
online
presence
and
a
robust
platform
that
embodies
the
DNA
of
Uru
Sports.
The
new
website
not
only
serves
as
a
marketing
forefront
for
their
audience
but
is
also
equipped
with
a
robust
Content
Management
System
(CMS),
enabling
the
team
to
post
job
listings
and
invite
new
athletes
to
apply
for
high-paying
positions
across
some
of
the
best
companies
in
the
U.S.
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