[client]
Uru Sports
[Services]
Website
Visual Identity
[date]
Apr 2023
01
[Challenge]
Uru Sports was founded with the mission to empower athletes to reach their full potential beyond the field of play as they transition into new professional paths. Our task was to create a new website for their job platform.
deep
dive
02
[Solution]
Their new website has been developed with the objective of becoming a hub that guides and connects athletes across all fields by awakening their core values of tradition, excellence, ambition, resilience, and courage through empowering photography, sleek design, and micro-animations for a playful touch. Uru's signature semi-circle reminiscent of a sports ball is now integrated into the design to create a fresh type of composition that feels fresh and harmonious with the brand.
03
[Results]
The result is an online presence and a robust platform that embodies the DNA of Uru Sports. The new website not only serves as a marketing forefront for their audience but is also equipped with a robust Content Management System (CMS), enabling the team to post job listings and invite new athletes to apply for high-paying positions across some of the best companies in the U.S.
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